Redesigning a bike race
It’s primo 2016 and I’m busy rebranding various parts of the Danish postal service from beeing a national postal company to a nordic Scandinavian company. The process is complicated and a huge undertaking by itself. Next on the rebranding list was the PostNord Danmark Rundt bike race.
I worked closely with DCU and redesigned every element in, around and leading up to the race. The final result gave the race a much needed facelift and a stronger image. Here’s a small selection of some of the elements of the race.
Client: PostNord Denmark / DCU
Event: Post Danmark Rundt
Marketing Director: Brian Jakobsen
Race Director: Jesper Worre
Project manager: Katrine Thorning Wenck