![](https://usercontent.one/wp/www.trymjohansen.com/wp-content/uploads/2017/01/pn_dk_rundt_hor_color_rgb-1920x110.jpg)
Redesigning a bike race
It’s primo 2016 and I’m busy rebranding various parts of the Danish postal service from beeing a national postal company to a nordic Scandinavian company. The process is complicated and a huge undertaking by itself. Next on the rebranding list was the PostNord Danmark Rundt bike race.
I worked closely with DCU and redesigned every element in, around and leading up to the race. The final result gave the race a much needed facelift and a stronger image. Here’s a small selection of some of the elements of the race.
Client: PostNord Denmark / DCU
Event: Post Danmark Rundt
Marketing Director: Brian Jakobsen
Race Director: Jesper Worre
Project manager: Katrine Thorning Wenck
![](https://usercontent.one/wp/www.trymjohansen.com/wp-content/uploads/2017/01/02_pndkr.jpg)
![](https://usercontent.one/wp/www.trymjohansen.com/wp-content/uploads/2017/01/03_pndkr.jpg)
![](https://usercontent.one/wp/www.trymjohansen.com/wp-content/uploads/2017/01/04_pndkr.jpg)
![](https://usercontent.one/wp/www.trymjohansen.com/wp-content/uploads/2017/01/06_pndkr.jpg)
![](https://usercontent.one/wp/www.trymjohansen.com/wp-content/uploads/2017/01/08_pndkr.jpg)
![](https://usercontent.one/wp/www.trymjohansen.com/wp-content/uploads/2017/01/10_pndkr.jpg)
![](https://usercontent.one/wp/www.trymjohansen.com/wp-content/uploads/2017/01/12_pndkr.jpg)
![](https://usercontent.one/wp/www.trymjohansen.com/wp-content/uploads/2017/01/14_pndkr.jpg)
![](https://usercontent.one/wp/www.trymjohansen.com/wp-content/uploads/2017/01/15_pndkr.jpg)
![](https://usercontent.one/wp/www.trymjohansen.com/wp-content/uploads/2017/01/16_pndkr.jpg)
![](https://usercontent.one/wp/www.trymjohansen.com/wp-content/uploads/2017/01/18_pndkr.jpg)
![](https://usercontent.one/wp/www.trymjohansen.com/wp-content/uploads/2017/01/20_pndkr.jpg)
![](https://usercontent.one/wp/www.trymjohansen.com/wp-content/uploads/2017/01/pdk-pndk-01.jpg)
![](https://usercontent.one/wp/www.trymjohansen.com/wp-content/uploads/2017/01/pdk-pndk-02.jpg)